Mitsubishi Electric has proposed to put silver leaf on consumer electronics. This has never been heard anywhere before in the industry. In “Tokyu Plaza Ginza” which is a new landmark of Ginza, Mitsubishi Electric started an event square called “METoA Ginza”. It was a special product made for the exhibition there. The concept was “living with consumer electronics.” The basic idea of this event is to lead people to feel attached with a consumer electronic beyond the existing values tas a consumable. Silver leaf is easy to discolor, therefore, it is basically impossible to put them on any consumer electronics because of the heat. However, Rekiseisha has invented a new glue which is difficult to discolor and makes it possible to minimize the degradation. Also it is possible for us to enjoy the aging discoloration little by little. It is exactly an unprecedented consumer electronic. It is made of innovative materials and ideas. Rekiseisha will continue to challenge themselves to approach new ideas which are not out anywhere in the world.

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