JAPAN MASTERY COLLECTION is a project which finds and delivers the obscure Japanese cultures by HANEDA FUTURE RESEARCH INSTITUTE.  Working with NTT ADVERTISING, INC., an experimental store that fuses a real store and a digital technique opened at WITH HARAJUKU.  It is “HARAJU Cross JAPAN MASTERY COLLECTION_est”.  There are both a cafe and a shop.  The cafe has a concept of yin and yang and five elements that comes from health food cuisine combined with medicinal herbs.  The shop sells the items created by up-and-coming artists in Japan and there are also metallic leaf goods from Rekiseisha.  JMC_est is now in the spotlight as a shop proposing a new value from Japanese tradition. Metallic leaf paper of Rekiseisha is installed there.  You can see pewter leaf paper and brass leaf paper. The space is created not only traditionally but also innovatively.  It is a suitable place that delivers Japanese traditional culture from a new angle. A staff of HANEDA FUTURE RESEARCH INSTITUTE says, “We would love our customers to feel the aesthetic sense of Japan with all five senses.  The performance of metallic leaf is totally effective.  The unspeakable charms of Japan such as wealth, luxury, and tension are accurately expressed.”“Mastery” means great knowledge about or understanding of a particular thing.  Through food, clothing, and shelter, there are many items or works which introduce the aesthetic sense of Japan to the world.  You can feel their energies of the new creators or artists who send the new types of Japanese culture.

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