U/M/A/A Inc. × Rekiseisha “TechnoByobu”

#Collaborations

2023.04

YELLOW MAGIC ORCHESTRA (hereafter YMO) released their first US album in 1979.  “Electronic Fan Girl” was drawn by an illustrator, Lou Beach.  We have created a unique folding screen with a large print of the illustration on brass leaf.  “Electronic Fan Girl” was commonly known as “Electric wire Geisha” and it combines the then Japan and the image of YMO.  The unveiling event was held at SUIGIAN in Nihonbashi.  This is the first project of “TechnoByobu”, a collaboration between two completely different creatives, the music label U/M/A/A and Rekiseisha which has a long history of manufacturing gold and silver leaf paper.  This folding screen was actually made through trial and error.  As a result, it has had the one and only technology in the world.  “There is a Japanese tea room in the new office that is also used as an atelier.  I wanted to put a symbolic art work there, and I met Rekiseisha by chance.  I was impressed by the high level of skill based on the tradition and history of 118 years since their foundation.  I invited Rekiseisha to work together to create a totally new folding screen that fuses pop art and traditional skills.” said U/M/A/A representative Masakazu Hiroishi.  Mr. Hiroishi visited Rekiseisha and saw the production site.  He said, “I learned the greatest feature of brass leaf paper of Rekiseisha.  Even though they use brass leaf, its color does not change mostly because of their own techniques.  So, I definitely wanted to use their brass leaf paper.  I was impressed by the creators who carefully paste metal leaf one by one by hand, and if you look closely, you can see that each leaf has a different look.”  This folding screen with the brass leaf paper and the latest technology, a digital certificate (NFT) is a new art piece that combines tradition and technology.  “There was a slogan on the YMO record, ‘YMO, one for each family.’  I would like ‘TechnoByobu’ to be a family heirloom.” said Mr. Hiroishi.  Folding screens usually stand behind a leading role and make it look better.  However, “TechnoByobu” itself is the leading role and it has new value.  If you love and use it carefully, this beautiful folding screen will be over 100 years.  We believe that it brightens up your beloved space over time.

Photography:Ramon Onizawa Writhing:Takafumi Matsushita

Produced by U/M/A/A Inc. Licensed by © 2022 Lou Beach through ALFA Music, Inc.

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